Well as you know I recently did a large order for 2000 Grandma's Cheesecake Sandwiches for a giveaway at Resorts World Catskills during their Prime 55 Tuesday promotions, which went over quite well. I am happy to report that I have received payment for those luxurious tasty treats, and the feelings of achievement and validation I am experiencing after my first big order are magnificent. Starting a business late in life is never easy, but then starting a business at any age comes with a great degree of challenges, and obstacles one must overcome to get things up and running. I've come to realize that I made the right decision in moving forward with this venture, and I applaud and...
Getting an order for 2000 Grandma’s Cheesecake Sandwiches in the first few weeks of being in business from Resorts World Catskills has truly been amazing, not to mention stressful, but that is expected when you launch a new start-up. The trick is not to get overwhelmed or caught up too much in the moment, so you can stay focused, and attend to your business. For me, it’s always been all about the work, and staying the course for the long term. Making a product that tastes amazing helps too. That’s why it’s been so rewarding to work with my grandma, Raphaella’s recipe, it’s in the family, and even though she is no longer here, I get to honor a part...
The idea had been on my mind for some time - I'd dabbled with it back in the early 90s, but never really went beyond selling cheesecakes to a few restaurants back then because I was baking them in my mother's kitchen one by one. Throughout the time beyond, I did what most would call filler jobs, things that paid the bills, while not really feeling satisfied with any of them, and always believing I could find something better with less hassle. And as the jobs came and went, I felt as if I was somehow missing that big piece of enjoyment one gets when they do something they truly love. So, at the beginning of 2018 I decided this...
